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Pop-science is currently no topic to overlook on social media. Websites or social media groups sharing factoids or infographics amass millions of likes and receive a high number of content re-shares. In parallel, pop-science magazines also attract many readers and have a strong online presence. The scientific readership routinely recognizes pop-science reporting as inaccurate, misleading, or even outright wrong. Oblivious to most science reporters’ lack of insight laymen may instead wonder: Why does technology not deliver upon the promises made by pop-science? ...